“To visualize the future...you must know something
of the past.”

—Thomas J. Watson, Sr.

Lesson four
Greatness

is a choice.

Lesson three
Systemic results require a systemic approach.

Lesson one

Start from a pure place—with equal parts empathy
and aspiration.

“Can you update us on what’s

happened since you spoke in 2011, Keith?”

—Piers Fawkes, PSFK

Let’s build a smarter planet together.

“We work because
it’s a chain reaction, each subject leads
to the next.”

—Charles Eames

Lesson two
Never delegate
understanding.

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Lesson five
Virtually all acts
of greatness are the work of an ensemble.

Lesson six
Be careful what you wish for.

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